Channeling your Brand Element

A brand element is a tool to tap into the energy of the brand, giving you a guiding light in tone and energy to deel into the frequency of how the brand wants to be seen, heard, and felt. 

Find your brand element - 

By drawing inspiration from Mother Nature and the forces that govern our Earth, we can start to feel into different aspects of the brand, honing our tone and feeling the ripple effects of the words, language, and voice that we choose to channel for the brand. 

Seasons change and so do the elements, depending on what season the brand is in. This is a tool to guide you in your communications, feeling into the present energy and seeing what comes through.

A whistle-stop tour of the elements -

Earth - Grounding, nourishing, nurturing. 

Water - Flowing, feeding, changing.

Fire - Burning, alchemising, dancing. 

Air - Swirling, dreaming, floating.

Ether - Seeing, being, Knowing.

How to use your brand element 

Once you have found the element, you will get an email with some practices from us to work with and channel the element into your communications and voice. If you are riding solo, or want to go a little deeper than that, think about how that element already shows up in the brand, and the spaces where you can invite it in a little more. 

Prompts to go deeper 

• Keeping this energy and element in mind, what would your brand order in a coffee shop?

• How does this energy and element make customers and clients feel? 

• Where does this energy and element show up in your brand voice right now? 

Brand elements are a great tool to dive deeper into the brand voice and brand vibration, and also give you a portal to dive a little deeper into that brand world.

Happy Alchemising.