Can Reiki increase your revenue?

A sentence that we never thought we would type but where there’s a question, there’s an answer - and here it is.

Reiki is an ancient art of energy healing. Hailing from Japan with influences from across the globe, it’s the act of channeling soul energy into a person, place, or space, and it can offer comfort, energy, healing, soothing, and renewal to name just a few.

But, how does it apply to business?

*Puts on glasses*

Well, if we dig into what Reiki actually does, maybe the correlation will become a little clearer. Reiki is a form of biofield energy work, founded by Mikao Usui - a Japanese Buddhist monk who developed Reiki in 20th century after a spiritual awakening of his own. Reiki works with life force energy, and guides the body back to its parasympathetic nervous system - our state of rest and relaxation. This is all to say that Reiki calms and grounds, gives us a reset, a reboot, or simply a remembering into what we actually came here to do - handy.

Reiki is the business of energy, and when we are centred, grounded, and rooted in our truest selves, that’s when we can have a bigger impact.

Brands carry energy, too. They’re living systems made up of people, decisions, and narratives - and over time that energy becomes stuck or stagnant. Brands need an energetic refresh just as much as the humans behind them.

And brands that are centred, grounded, and rooted in their truest selves, they can have a bigger impact, too.

So where does Reiki come in?

To shake it up, smooth it out, and create space for something new.

Impact = Revenue.

More centred brands are more successful brands. Laser focussed in mission, method, messaging, and magnetism - and a Reiki refresh can gift a brand and its people all of that - whether it’s a plateau in revenue, crossroads when creating a new product, or crossed wires when working out how to communicate it.

Not quite a magic wand, but pretty close, Reiki on a person or brand can remove those pieces of stuck energy and unblock the flow of creativity, ideas, opportunities, and, you guessed it, revenue.

So while it might be one of the less conventional methods to roll out in the sales meeting, it’s not to be scoffed at or ignored when it could just be the secret weapon in your metaphorical toolbox.