What does the brand sound like at 11PM? How does it spend a Sunday morning? What is its coffee order? What would it sing to on karaoke? What would make it cry? What would make it laugh until it cried?

We find your
Brand Knowing™

Brand Knowing™ is a feeling, a deep-rooted sense of belonging, arriving, Knowing.

Effable’s signature offering, blending brand voice with brand vibration to go deeper, deeper, and deeper again into a word world that your customers and clients will never want to leave.

Sounding as it should, landing as it should - with words that read like a story and messaging that feels magnetic, fired up and fizzy with the words, voice, and story to take the brand where it was always destined to go.

Brands hold energy, we express it - and we always start with Knowing.

For the brands who want to be Known, we bring them back home.

FIND YOUR KNOWING →

Omens that your brand needs Knowing:

copy falling flat / words that don’t land like they used to / a voice that sings off key / lacking taste / messaging that feels murky not magnetic / language that got lost at sea / writing with force not flow / customers asking lots of questions / messaging feeling meh / feeling irrelevant / lacking style / impact that sounds robotic / it’s hard to explain who the brand is and what it does / it’s a slog and not very sexy / communication feels strained / over-explaining / overextending / feeling the brand is misunderstood / the story feels outdated, old, stagnant / copy lacking personality / not knowing what the brand stands for / words that don’t sit right anymore / a voice that feels too tight / a decline in cash money coming in / confusion about what the brand does / the team don’t quite feel it.

copy falling flat / words that don’t land like they used to / a voice that sings off key / lacking taste / messaging that feels murky not magnetic / language that got lost at sea / writing with force not flow / customers asking lots of questions / messaging feeling meh / feeling irrelevant / lacking style / impact that sounds robotic / it’s hard to explain who the brand is and what it does / it’s a slog and not very sexy / communication feels strained / over-explaining / overextending / feeling the brand is misunderstood / the story feels outdated, old, stagnant / copy lacking personality / not knowing what the brand stands for / words that don’t sit right anymore / a voice that feels too tight / a decline in cash money coming in / confusion about what the brand does / the team don’t quite feel it.

We can fix that.
All of that.

Offerings from Effable

We work on brand’s inner worlds and outer worlds, blending our word work with creative, campaigns, and impact reports that are shiny not stale - and can be used as a commercial tool instead of just a really gorgeous bookend.

Inner World

BRAND KNOWING // BRAND VOICE // BRAND STRATEGY // INTERNAL COMMUNICATIONS

Outer World

COMMUNICATIONS // CAMPAIGNS // CREATIVE IMPACT REPORTING

Substantiated claims

are really, really

Sexy

CREATIVE IMPACT REPORTING →

  • Effable has helped us find the right words. Telling our story properly, weaving the magic of this community and shaping events like the Gathering that actually mean something

    — Hannah, The Better Business Network

  • Effable was a pleasure to work with - they had such a lovely, warm and kind energy. They were really responsive to the project's needs and really took a lot of care in the work they did with us.

    — Alice, The Portland Inn Project

  • It was great to work with Effable, they took the reins on the project. We were able to tell two very powerful stories about B Corps and their impact, to inspire and educate others throughout the B Corp Month campaign.

    — Meg, B Lab UK

  • The professionalism is second to none, but it’s the creative partnership that really sets them apart. Effable has a real knack for taking raw ideas from a planning session and transforming them into rich, engaging content. Seeing our thoughts take shape in such a compelling way is incredibly rewarding.

    — Kelly, Dovetail & Slate

B Corp™ Certified

Doing business the way it should have always been done.

BEING A B CORP™ →

From The Knowing

READ THE KNOWING →