Which love language does your brand speak?
Five love languages, all uniting the human experience and how we long to love. From the hopeless romantic to the unassuming lover, we love to love and our brands do, too.
Here’s how we can interpret those five illusive ways of loving for brands, each with something we can do to love a little harder, and a little louder.
Gift giving
Your brand makes people feel special.
Your customer or client is the main character and the centre of attention, you exist to raise them up and make them feel seen.
How can you craft your mission to focus more on that main character?
Acts of service
Your brand makes things easier.
It’s a problem solver. For the flustered to the frantic, the time-poor and the tired, your brand is there in gorgeous, shining armour.
How can you use language to focus in on the ease, as well as talking about the problems?
Quality time
Your brand is focussed on customer experience.
Slick and smooth, and oh-so-shiny, your brand is customer-centric and prides itself on a user experience that is the envy of the land.
How can you use micro-copy to enhance these magical UX moments?
Physical touch
Your brand is rooted in IRL experiences.
You get offline and get outside, face to face, skin to skin, you see your customers and clients in the real world, and prefer it much to the online world that we seem to live and breathe in.
How can you make your digital language mirror that of your human language, for a seamless experience?
Words of affirmation
Your brand loves words.
Throat chakra is open and balanced, writing, speaking, talking, conversing with customers and clients is your brand’s go-to. You love the emails and the articles, and everything in between.
How can you use less words to make your purpose punchier?
Which language does your brand speak, or is yours a magical mix of a few of these?
Brand Voice is a glorious thing, and when woven with Brand Story and Brand Strategy, you get this gorgeous collision of the good stuff, and how your brand speaks becomes so much clearer, and so much more exciting to read, too.
Have fun with these love languages and, while you’re at it, spread a little love, and don’t leave yourself out of that conversation.
With LOVE,
Molly. X
Founder of
EFFABLE