Brand voice is the vibration of your brand

It’s in the waves and in the pauses,
it’s in the words you use and how you use them.

Brand voice is the vibration of your brand and it serves as a soul song that calls in the humans that want to spend time and space with your brand.

Brand voice is more than a cheat sheet of codes that you glance at when writing something for a brand. It’s an embodiment practice that sinks deep into the energy and intention behind what it is that you’re writing. It is considered long before the page is opened or the screen is brightened, and it lingers so much longer than when the words have been written.

We’re vibrational beings, the cells in our bodies vibrate at different frequencies, and your brand should do the same. The vibration that you put out into the world, the energy that you choose to show up with, should be rooted into how your brand shows up, too.

This can be through living and breathing brand values and speaking your brand truth, it can be through the ways you work with people and hold your brand around others, and it is, most importantly, buried deep into how your brand communicates with the world; your brand voice.

Brand voice will always be that soul song.

It tells people how you work and how your brand moves.
It tells people what you stand for and what your brand cares about.
It tells people whether or not your brand is for them.

Brand voice is a magnet.

It attracts the right people, and repels those who will note resonate with your brand’s words - and that, is magic.

In brand voice we delve into why your brand exists and what purpose it is here to serve, crafting your Brand Knowing so your brand has a North Star and guiding light, and a clear way to show up and communicate in the world. Attraction breeds attraction, like attracts like, and by crafting and cultivating the energy of your brand through Voice and Knowing, you create a brand that is a beacon of light and a natural attracter for the work your brand was put on this planet to do.

It’s an act of devotion, and it’s a dance of embodiment, always connecting back to that Voice and that Knowing, to keep moving forward and leaving a positive impact on the world that your brand lives in.

It’s more than a Voice, it’s a Vibration.

To explore the vibration and voice of your brand, send a message to Effable and we can talk about what lights your brand up and how your brand will move and speak in this world. Let’s connect, let’s collaborate, and let’s co-create with Mother Nature.