Your Brand Seasons

Nature goes through seasons, shifting and shaping with the world around it, moving through different states and spaces to create the ebb and the flow, so that Nature can thrive and flourish in the way that we know it to.

Brands are no different. They have seasons, just like Nature, and they need all of the seasons to come together at the end of the cycle to create something truly beautiful. Without the different seasons, different changes, different states, brands can feel stagnant, lacking clarity, lacking inspiration, lacking flow. But embracing the seasons brings about a whole new wave of wonder, if you know how to work with them, not against them.

Spring

Your brand is blooming.

New ideas coming to life, new ways of working, new collections.

The feeling of excitement and possibility, the world feels like it is opening up and creating space for your brand.

It might be time to refresh your messaging, revisit your purpose, and tweak your brand voice.

Mantra - Your brand deserves to be seen and heard.

Summer

Feel the flow. Thriving, shining, your brand is in the spotlight, centre stage, and being noticed.

This season is about stepping into your brand power and allowing the brand space to flourish. It is a time to roll with the tides and honour everything that is heading towards you, but be mindful to stay connected and present amongst the brand excitement.

Reconnect with your brand values and check that where your brand is showing up and heading is in line with what your business believes and what your brand stands to do.

Mantra - Your brand is worthy of taking up space.

Autumn

Change is on the horizon.

Shedding layers, leaving things behind, feeling into something new.

It might be new ideas development, new products, new ways of communicating, Autumn is a time for change. Allow the winds to come in and for the brand to be open to ideas and opportunity.

Try new things, revisit your core pillars, and see how you can jazz up what you’re saying and how you’re saying it.

Mantra - Your brand is ever-evolving.

Winter

Gathering, sitting, reflecting, contemplating.

The winter in your brand is a time of going inward, and looking at what is going on within. It isn’t a time to change, more a time to see, and offering a chance to pause and observe while you wait for clarity and inspiration to arrive.

Nurture who is currently supporting your brand, your cheerleaders and your hype-humans, and build connections and communication with them, how can you speak up?

Mantra - Your brand cultivates community.

Just because your brand might move through different seasons, doesn’t mean it has to lose who it is at its core. Strong brand roots and foundations, anchored into your mission and purpose, will make sure that your brand still feels authentic and recognisable, even if you’re moving through time and spaces to create that next new thing or that next new version.

Consistency in message and mission, purpose, and positioning, is essential to creating and shaping a brand that can weather the seasons and storms that might come your way. So root down, know what you stand for, and embrace the seasons as they come. The next one could be just around the corner.