What if Knowing is a curse?
Thoughts on awareness and astral projecting
We’ve heard the phrase Knowledge is Power, but right now Knowledge feels like more of a burden. Knowing the impact our work and products have on our world, Knowing the devastation that is ripping its way through our communities and our countries, Knowing that the only way out is through with some difficult conversations in tow.
Knowing feels like a curse.
To work in brand, marketing, or sustainability in this age feels like an onslaught of information that we were never designed to process. And being a founder? There’s a whole lot of pressure to get it right and get it right first time, in public, on every level - it’s a lot, right?
And those who don’t Know?
Their lives look pretty shiny in the land of blissfully unaware, doing and taking as they please without a second thought or care. Must be nice, right?
But we’re not here to place blame or pass the buck, it’s not their fault and it’s not our fault that we Know, either. But, it does present an opportunity to flip the switch and the framing of the Knowing.
What if Knowing is power, but not in the way that we Know it.
The awareness we have, as people with jobs, with influence, and with power, in the brands we work in and with - that all has the power to change the world. Really.
But we need a bit of magic to get us out of the weeds and into the dreams.
I am proposing an out of body experience.
I am proposing an out of brand experience.
It is easy to be weighed down, in the details and the drama, the news and the nonsensical things that seem to be happening.
Enter Astral Projection.
Am I suggesting that we disassociate? Kind of. But it is all for the greater good. This Knowing is no good unless we have somewhere to direct that energy.
And this is how we make it happen, we go to the Astral Plane.
First up - that’s a space beyond our conscious, and it is a non-physical, mental realm that we will have all been to before. Trust me.
We go there when we meditate, when we let our minds wander a little further than we often allow, and when we give ourselves the time and space to let our brains relax.
We want to be in that space in order to create, to use what we Know for good and to make a difference, because if we’re all panic-stricken, grief-stricken, and woe-stricken, then we are neither use nor ornament in this world.
It is a space for us to think up the Highest Truth, the Highest Brand, and the Highest Self, the magic we are collectively here to create and what good the Knowing is that we have.
There’s a practice for you below, along with some other good stuff on the way down. But trust me when I tell you that the Knowing is the power and it is the key to the difference you’re here to make. When it feels hard and heavy, hold this feeling close, and know that I am only an email or whisper away.
Astral Projecting for your brand - let's go.
Out of body, out of brand. An experience for future-thinking and big-picture-dreaming.
Take a big breath in and a bigger breath out. Repeat this a few times until you feel your shoulders drop and your jaw relax.
Now take yourself on a journey, softly at first through a door that looks like something from your dreams. What does the world look like when you step through, from the ground to the sky and everything in between. Follow your own footsteps into the land that lives inside your head, and see if you can move around there.
What is your brand doing, what difference is it making, and how does the Knowing you hold in your head and your heart make an impact there?
Think about the senses and sensations, the dreams and the doing, what your Higher Brand and Higher Self is called for and the magic that it makes. Take as much time as you like here, longer than you would normally, and when you're ready - that door is right there waiting for you to step through, and make the magic in the physical, too.
Reply back with your experience or pop it on a postcard.