Mercury is in Retrograde -here’s what you need to know.
Mercury is in retrograde.
From July 17th 2025 - August 10th 2025.
Time to buckle up? Or to lock in?
Mercury Retrograde has a reputation for disruption in the form of delays, misunderstandings, and broken tech (IYKYK). But, at its core, Mercury Retrograde is about clarity. It invites a pause. A deliberate return to the foundations and the roots, a homecoming and a remembering.
In mythology, Mercury was the god of messages, trade, and negotiation, the intermediary who moved freely between realms to broker understanding. That energy translates into what you’re saying, how you’re saying it, and whether you’re being really heard or not.
Brands are living, breathing things, built by people who act as their conduits. When communication falters, misalignment spreads and ultimately damages customer trust. Mercury Retrograde isn’t the obstacle we know it as (although, if you believe in the law of attraction, if you’re expecting chaos then you better believe it will come knowing) - Mercury retrograde is an opportunity to turn the volume down on the noise, clear the decks of the clutter, and double down into what your brand believes and what it does. It’s the perfect time to strip away what came before and breathe new life and space into what remains.
Work with it, not against it
What is the single, non-negotiable truth your brand stands for right now?
Are you speaking to too many things at once, diluting your impact and dulling your vibration?
Are teams and stakeholders aligned, or working with assumptions?
Feeling the cosmic pressure?
Try these on for size
Reconnect to Purpose
Anchor your brand back to its reason for existing. When energy is scattered, foundational clarity restores direction, and it is easy to lose sight of the goal, the mission, and why you do what you do. Remember.
Clear the Deck
Create the conditions for clarity. Clear your head, your environment, your assumptions, let them fall away and allow space for insight, creativity, and ideas to flow.
Stress-Test your Words
Rewrite your core message or positioning in multiple ways: for different audiences (try for a five year old and then for a tech bro founder), play with the tone, the contexts in which it is said. Not only will you have a ball, but with each iteration you will feel it deeper in your bones and in your soul, increasing that brand vibration and removing the room for misinterpretation.
Remove the Clutter
Mercury Retrograde rewards precision. Cut the fluff and the filler, drop jargon, clarify the ask. Don’t assume your audience knows what you mean. Tell them, tell them what you told them, and then tell them again.
Harness:
Clarity
Conviction
Consistency
Release:
Vagueness
Assumptions
Overcomplication
A final word from Mercury
Mercury Retrograde is not the time for sweeping launches or impulsive pivots. Use this window to audit, refine, and align. Let the frustrations be a reminder to pause, and to go with the flow of things - and remember, we only have a few weeks of this energy. If you choose to harness it, it can create sharp, smart, and big shifts, that quantum leap your brand, your role, and your business into the next dimension.
See you there?