Five ways to embody the Brand Energy
Brands hold energy, through how they speak and what they say, how they show up and what they stand for. Whether you’re writing, designing, selling, speaking, or anything else related to the brand essence and energy, you’re going to want to get in the zone and into the energy of the brand before you get started.
Why? Because we feel energy. And also because being embodied and aligned makes the task a whole lot juicier, easier - and frankly nicer!
So, here are five ways to embody the energy of the brand so you can shimmy into your to do list feeling aligned and in tune.
1 - Make a Brand Energy playlist
What songs would the brand sing at karaoke, what would be cued up on a long drive, what is the anthem and energy that the brand wants to hold. This is something you can make once, add to when you feel inspired, and turn up the volume on whenever you need a dose of that brand energy. You can ask the team to co-curate it with you, or go all in on the songs that you just know your brand would have on its Spotify wrapped at the end of the year.
How this helps - Music has the power to get us into flow state, but beyond that, how often do you hear a song and it transports you back to a moment, a night, a memory? Imagine that but for an embodied energy state for the brand - how divine.
2 - Find a signature scent
A scent that you associate with the brand that will bring you into the energy and moment before you create, make, or do. Choose an essential oil that is rooted in the brand’s energy and essence, and choose something that doesn’t feature in other elements of your life, too. If you’re stuck where to start on this one, think about the energy or word the brand embodies - something like calm, confident, energised, or balanced, and then search for essential oils that evoke those feelings.
How this helps - Scent goes straight to our limbic system, linking up with memory and emotion making it work fast and magic.
3 - Read your purpose or mission statement
Ground into the why to remember the fire and the energy. A purpose or mission statement should be something that is felt every day, but sometimes we need a refresher to bring us back into the moment. You can write it out, journal on it, or just repeat it in your head as a mantra.
How this helps - You remember. What you care about, why the business exists, and the purpose it is here to serve, and you get to feel into the energy of the brand from the lens of action, too.
4 - Elemental connection
Identify which of the elements (Water, Air, Fire, Earth, Ether) your brand embodies the most. Thinking about the brand in this way opens up new connections and spaces in your brain that takes you out of the day to day action. You can use our quiz here if you want to be guided - or you can take yourself on a trip to find the one that feels right for the brand.
How this helps - Elements act differently, by identifying the brand element you can always come back to the energy and essence of it as a shortcut to alignment, dreamy.
5 - Get on the vibration
Tune into the vibration of the brand. Use a meditation (ours is here) or you can self-guide to a state of feeling the vibration your brand holds. This gets you into an energetic state alongside the brand, so you can channel it through your work and in tune with how the brand wants to be heard. Use a meditation like this before calls, before creating, before investor meetings, and whenever you need to feel that pure connection.
How this helps - The vibration of a brand is a frequency, by tapping in and tuning into yours, you get to reach a feeling of embodiment than then means whatever you are a conduit for can truly flow.
Enjoy the embodiment and exploration, and save these to come back to as and when you need. Happy journeying.