SERVICES

Copywriting is more than just words. It’s a vernacular that matches your aesthetic and speaks to your audience in an authentic way. It’s the way you communicate and the way you build a relationship with customers and clients, old and new. From blogs to newsletters and everything in between, Effable is about telling stories for your brand.

Whether you kind of know where you’re heading or have no idea where to start, we can work together to create a content strategy you are proud of. One that aligns with your mission, turns views into sales and communicates what you stand for.

Where keywords and emotion come together, written for the reader and definitely not for Google. SEO copy should be fluid and fun, written in line with your tone of voice. An SEO strategy will bring people to your site, but good copy will keep them on-site and convert them.

Either a total overhaul of what you currently have or we can work from the foundations up. Tone of voice runs through everything from your website copy and your email marketing and everything in between. It’s the way you speak and the way you write, and it is ultimately how people get to know you and begin to trust you.

Collection copy and product descriptions don’t have to be dull, they can tell your story and sell your product, all while being completely authentic to your brand. We can sneak a juicy FAQ page in there too, to help minimise the amount of enquiries you get about things like shipping and lead times.

Social posts, you either love them or hate them. They are the most popular piece of short-form content and often the thing that gets dropped when other things get busy. We can create a social plan, and you’ll get shiny captions that are written in your tone of voice, are on brand, and give you something to share that you can be proud of.

Long-form content is a beautiful way to get your point across. Whether it’s an article for your website or a white paper to share with the wider world, having the time, space and freedom to communicate is such a powerful thing. Writing about the issues and topics that matter to your business and industry, becoming a thought-leader, and then sharing those words far and wide.

Written to be seen, shared, and read. PR pieces designed for submissions or contributions to get your brand in front of a new and different audience without compromising on the tone or values. Whether you have a publication in mind, a strategy in place or no clue where to even begin, we can work together to get your brand noticed.

Where do you fit, and how does it flow? Finding your place in the world is tough, but we can work together to find that sweet spot and then make sure that the right humans find you. We will make sure you are in the right place at the right time and that you have all the tools, and words, under your belt for when they arrive.