Bee Active

*This is about to move to the second draft stage*

BRAND VALUES

Every child in Stoke-on-Trent is physically literate, healthy and happy.

VILP-Centric

Our customers are the children that come and spend time with us - otherwise known as Very Important Little People. Everything we do is for and centred around them, to give them the best experience possible. From the activities to the venues, the coaches to the rainy-day play, everything is planned with them in mind. 

Delivering the goods 

We have an incredible team of people in place and we are committed to their development so that we can deliver a service that will knock our customers' socks off. Part of that is about making sure we have all the gear, and all the ideas to make this happen, through rigorous checks and ensuring we have the best equipment for the job.

Focussed on the future

We are here to create a legacy, and to build something that is far bigger than any of us. The work we do now is setting the stage for what will happen years from now, and we couldn’t be more excited for the impact our work will have on future generations. 

INTERNAL MISSION

The Bee Active Way:

The Bee Active way is how you show up each and every day, and how you make the people around you feel. It isn’t so much something you can learn, it is more a way of being. 

The room lights up when you enter it, and you have warmth, kindness and a caring nature in all that you do. 

You go out of your way to make people feel seen, valued and important, and you’re someone who always leaves a lasting impression. 

The Bee Active Way is about taking charge of situations, but knowing when you need a little bit of softness. It is enthusiasm and energy, even on rainy days, and making memories with those around you. 

You’re knowledgeable, meaning that you know your stuff, and you’re not afraid to get your hands dirty. You bring the solutions, not the problems, and use your noggin to get things done. 

Emotionally intelligent, but a big kid at heart, you are the life and soul, and live and breathe the essence of Bee Active.