Why we need Brand Activism

We need more brands that stand for something, that stand for change and stand up for it, too.

Brand activism is about the brands that walk the walk as well as talk the talk, that put their name and neck on the line for what they know is right.

At its core, it is about using brand and business as a force for change, whether that is social, political, economic, or environmental. It means being a rule-breaker, a risk-taker, and being prepared to ruffle some feathers along the way.

When you stand for nothing, when you go with the flow, when you have no opinions, it is easy for the world to forget you, and it goes on turning or burning without a second thought for your brand sat in the corner of the room.

When you stand for something, something that matters and something that is real, that is where the magic happens.

You put some guts and gusto behind it, and channel it into the very essence of your brand.

It becomes ingrained into the fabric of your brand, part of who you are, why you’re here, and especially what you stand for.

Anyone can support a cause when it looks good, but not everyone can support a cause when it feels messy and uncomfortable.

That’s brand activism.

Being a force for positive change and a force for good, no matter how it feels and looks because, nine times out of ten, it isn’t so shiny.

We need more brands in the world that are prepared to stand for what they stand for, and say it loudly and proudly. We’re at a pivotal point and quiet action will not be our saviour this time around. We need the bold and the brave brands to take a step forward, to say no when it would be easy to say yes, to ask hard questions and to call themselves out.

Brand activism isn’t easy, but it is necessary, and it’s time to show the world what you’re willing to do to change it.