Make them care

The worst thing they can feel is indifference, and that’s easy to feel in an age of noise and clutter.

Making them care is a skill, an art form, making them care about something worth caring about.

I’m not talking about quick wins, bargain bins, or anything else that might make their heart flutter for a millisecond or two.

It’s about making them care about your mission, your vision, and your passion.

Not the next season or the summer sale that will roll around when the days are hot and long.

You stand for something, and they stand right there with you.

You stand up for something and they’re the ones cheering you on.

Invested in your purpose, anticipating your next step, and there for a long time and not just a good time.

Making them care is a long process, it’s about letting them in and letting them feel valued. Allowing them to see the corners of your business and offering them a glimpse into your world.

Tell them your story and then let them be part of the next chapter.

Make them care and you’ve already won.