An Act of B-Coming
Hints of Spring and a lightness to the air that tells us that Winter is almost over. We creep out of hibernation and lift our chins toward the sun, awaiting the arrival of Equinox. New energy, new life, and B Corp Month.
Welcome to March.
A month of celebration, gathering, and sharing. Our learnings and our research, as we relearn and remember how business should have been done all along. It’s natural, aligned, considered, and for the greater good. A way of business that should be the rule and not the exception, and that is exactly what we are all fighting for.
B Corp isn’t a badge of honour, a marketing ploy, or a get out of jail free card. It’s a battle cry, spreading far and wide, uniting those who want to see a future of better business.
A rallying of likeminded souls who think the same things and breathe the same things, even though sometimes it all feels a little alien; Caring for people, caring for planet, instead of putting profit on a pedestal that sits up so high that nothing can get in its way.
B Corp is an act of being, of becoming, a journey to better business that sets the stage for the sort of future that we want to live in; a new Generation, GenB.
Happy B Corp Month,
Molly. X
Founder of Effable - a proud certified B Corp