CV

I work with brands that have a story to tell but can’t quite find the words themselves to do so; The ones that stand for something and need to be heard. 

From web copy to blog posts, product descriptions to newsletters, all strings of words designed to make people feel something and connect with them emotionally. I am experienced in SEO copywriting as well as long-form content, versatile in my approach and tone to match that of the client effortlessly and with ease. 

EXPERIENCE

EFFABLE

FOUNDER AND COPYWRITER
2019 - PRESENT

I work with brands that stand for something and that have a story to tell. From blog posts to SEO web copy, newsletters to product descriptions, and everything else in between. Passionate about tone of voice and crafting copy that will resonate with the target audience, as well as being beatiful to read, and on-brand.

 
 

CLICK DEALER

CONTENT MANAGER
2019 - 2021

Responsible for all written content across the digital marketing division, I oversaw all of the SEO web content, blogs, and the development of new content pieces for over 50 car dealers. From navigating the world of finance to researching trends for the used car market, I wrote content and led a team to deliver unique and engaging content.

STONE JUNCTION

PR AND CONTENT
2018 - 2019

Working in the realms of technical PR, writing content for battery manufacturers and renewable energy suppliers from one day to the next. I worked closely with key accounts to develop content strategies and to execute written content that was both newsworthy and on-brand, pitching to the relevant press on a daily basis.

 
 

MEDIA AGENCY GROUP

ACCOUNT MANAGER
2018

I bought in new business and nurtured those clients to deliver advertising and marketing strategies that achieved their goals. From planning campaigns for Liverpool ONE, to devising ways to attract freshers in Margate for Bongo’s Bingo, I worked across creative and digital channels to communicate those advertising messages.

SIGNAL RADIO

CONTENT AND PRODUCTION
2012 - 2018

Over the course of six years, I held a number of roles, including Assistant Breakfast Show Producer at the start of my career, producing a week of live shows from Florida for the station and countless outside broadcasts here in the UK.

Following that, I moved into the content and creative team, working to develop station-led content for our clients and to put on events on behalf of the radio station. From producing a concert for 9,000 people to holding business awards for our clients and colleagues, writing radio scripts in clients’ kitchens, to developing creative campaigns for the likes of Alton Towers and Arnold Clark to name just a couple. The role was varied, fast-paced, and exciting, and it is where I found my love for writing, getting the opportunity to hone in on those skills and develop them over the course of six years.

 
 

EXPERTISE

TONE OF VOICE // CREATIVE WRITING // COPYWRITING // SEO COPYWRITING // SOCIAL COPY // PRODUCT DESCRIPTIONS // LONG-FORM CONTENT // PRESS RELEASES